What's the word for when something randomly becomes super popular? I have heard that sometimes YouTube will make a random video super popular (super popular as in the YouTuber gets way more views than normal on the video). Is there a "special" word to describe this?
I'm thinking of "to go viral". I don't know whether this suggests randomness, but in my opinion many cases of it are random videos among many other equally deserving videos, becoming explosively and disproportionately popular for reasons which aren't always clear.
If a video, image, or story goes viral, it spreads quickly and widely on the Internet through social media and e-mail.
Maybe of interest is the subsection "Reasons for popularity".
Due to their societal impact and marketability, viral videos attract attention in both advertising and academia, which try to account for the reason viral videos are spread and what will make a video go viral. Several theories exist.