In advertising, marketing and similar fields, the term "copy" refers to the output of copywriters, who are employed to write material which encourages consumers to buy goods or services.
I find that use of the word "copy" on its own sometimes can be confusing to clients. The word has a plethora of meanings, some leading to negative associations. Hence, I am looking to extend the term in a way that conveys more meaning.
I am thinking "copy-text." Is that a thing? Is there any other term to make the meaning clearer?
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