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“A new brand is introduced in the market” or “A new product is introduced to the market”? Which one is correct? Thanks in advance, folks.

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  • 2
    Why should only one be correct? The context will determine which preposition is needed. Even without further broader context, it is fine to use either preposition.
    – Kris
    Jul 24, 2018 at 9:31
  • @Fattie Even that.
    – Kris
    Jul 25, 2018 at 5:27

3 Answers 3

22

Both work, but the connotation is slightly different. One is where is it introduced, the other is whereto is it introduced.

Introducing in the market:

|==============================|
|     MARKET                   |
|                              |
|                wow           |
|               O              |
| look at      /|\             |
| my thing     / \      so     |
|   O__▣               O cool  |
|  /|         such    /|\      |
|  / \       O thing  / \      |
|           /|\                |
|           / \                |
|                              |
|==============================|

Introducing to the market:

            |==============================|
            |     MARKET                   |
            |                              |
            |         wow                  |
            |       O                      |
            |      /|\                     |
            |      / \            so       |
look at     |                    O cool    |
my thing    |           such    /|\        |
  O__▣      |         O thing   / \        |
 /|         |        /|\                   |
 / \        |        / \                   |
            |                              |
            |==============================|
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    Heh - perfect - but introducing it "to" the market is different from introducing it into the market.
    – Fattie
    Jul 24, 2018 at 21:36
  • Speaking of "connotation", "look at my thing" almost always has a rather specific one, at least in Am.E. - something most would NOT say in a marketplace... :) Jul 24, 2018 at 22:27
  • @mendota While light hearted, it wasn't meant (strictly) as a joke. It was simply meant to inform those for whom, as non-native speakers, may not otherwise be aware of the "my thing" connotation. Maybe I should have been more explicit. So, thanks for making the point clearer. Now, I do have to admit, as native AmE speaker, I had to look up "doge-speak", and I still can't say I totally get it. Although that may say more about "my generation"... :) Jul 25, 2018 at 1:36
  • Please cite a source.
    – Kris
    Jul 25, 2018 at 5:26
  • @Max Vollmer, excellent. Jul 28, 2018 at 3:06
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In this context, “to” would be the correct preposition. “In the market” would connote that something was introduced in a marketplace, as opposed to something being put on the market. An alternative to to would be into. “A new brand is introduced into the market.” Something or someone has to be introduced to something or someone else. You can’t introduce in or introduce on.

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  • No problem. I hope I was helpful.
    – user305707
    Jul 24, 2018 at 5:42
  • Yup. It was helpful indeed. Jul 24, 2018 at 5:48
  • Not directly relevant, but interesting that searching for some other prepositions in Google ("new X the market") shows that "on" is used for property (in the UK, at least) and "in" is used for companies.
    – user184130
    Jul 24, 2018 at 8:08
  • @JamesRandom Well, you have to introduce something or someone to something or someone else. You can say—in America as well—that a new item is on the market. For instance, “A new phone is on the market” is more idiomatic than “A new phone is in the market.”
    – user305707
    Jul 24, 2018 at 8:13
  • 2
    "Hypothesis 7: The rate at which drug products are introduced to the market will first increase, then decrease with the number of products introduced in the market" books.google.co.in/…
    – Kris
    Jul 24, 2018 at 9:30
2

Consider omitting any explicit reference to the market.

Example 1. “A new brand is introduced to the market when a company wants to target a new demographic.”

vs.

“A new brand is introduced when a company wants to target a new demographic.”

Example 2. “When a new product is introduced to the market it falls to advertisers and early adopters to inform the public.”

vs.

“When a new product is introduced it falls to advertisers and early adopters to inform the public.”

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