I previously asked whether or not "of" should be used in company names. It appears it is a matter of preference. What about "The"?
Are you aware of any rules, statistics, or guidelines that address the "the" in company names? Is it outdated?
For instance, which is more accepted: The Institute of Research or Institute of Research? The Canada Bank or Canada Bank? What guides the choice?
Thank you in advance.
EDIT: My question is not clear. I am interested in word choice when naming a new company, not when referring to an existing company.