I'm in the process of (re) designing a software product, and I'm attempting to find the right term to use. Right now, our product has been targeted at a few different industries that operate on a distributor-dealer infrastructure, and our software has been sold primarily to dealers. As a result, we have come to refer to the company (or companies) that are represented within a single database as "dealers", even though they may, in fact, be distributors and the dealers are actually their customers.
The package is expanding in scope and is now going to be targeted at other organizations that may not operate under this model, so the term "dealer" is becoming increasingly diluted. As a result, we are attempting to find a suitable term that is both generic enough not to be unintuitive, but also specific enough so as not to be easily confused with other parts of the database. In other words, simply calling them "Company" could be confusing because users already have other "companies" with which they conduct business entered into the system, and "Company" is the term used to describe them.
So far, only "Company" and "Business" have been found to be suitably generic, but I'm not sure if they're specific enough. I know that software like QuickBooks refers to them as a "Company", but I'm curious if there is something better suited.
EDIT: The database in question is the customer's database, not our own. We design the database and the application, but it's their data. Perhaps a little more information will be helpful, as there seems to be some confusion about what I'm talking about. I was under the impression that people reading my question could actually read my mind, but in case that isn't true:
As stated above, our current model uses the term "Dealer". In our database, we have a
Dealer table that stores information about the dealer (or dealers) that our customer runs. In turn, we have a
Customer table in their database that represents their customers, and a
DealerId column in that table to associate a customer to a given dealership (some of our clients have multiple dealerships that they run out of the same database in order to share other things, such as product lists). What I'm looking for is an alternative to the term
Dealer, as our target markets are no longer solely businesses that could be considered "dealerships".
Company would work, but I am concerned with our interaction with the customer becoming confused by mixing usage of the word "Company" for their company with other "companies" that they might interact with.