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I'm developing an information architecture for a web site, and one of the main tabs represents an area of the site that presents "Key Activities". The client is not excited about this label, and would prefer a one-word replacement (understandable for a main tab on a web site).

But we need a label that clearly, quickly, and intuitively communicates that the area contains:

  • Activities this (government) organisation engages in that outline how it is tackling prioritized issues (which are identified in another area of the site)
  • not everything the organization does, but most of the important activities; that is, we don't want to confuse the audience into expecting a comprehensive list.
  • This is too localized. – Mitch Oct 10 '11 at 12:16
  • @Mitch: that sounds like a forum rule or guideline -- are those accessible somewhere that I may play by them? – Faust Oct 10 '11 at 12:24
  • Check both What questions can I ask? and Why are some questions closed? from English.SE's faq. – jimreed Oct 10 '11 at 13:52
  • @Faust: to give the specifics (the general idea is in jimreed's links), your question isn't about a synonym for jey activities, it is about your very localized circumstances and very localized desires for the word (your two bullet points) for your UI/product, unlikely to ever be desired by anybody else. If you had rewritten to be about the word and then commented about you motivation, that might be not so local. – Mitch Oct 11 '11 at 13:36
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I wonder if priorities might not be what you're looking for. Otherwise it might be difficult to find a single word that meets your requirement.

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In addition to priorities, you might consider concerns, issues, involvement, engagement, or commitments.

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Key activities might also be called focuses.

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What does the client call the key activities?

Does Tasks or Tasking make sense?

  • Not quite. More of a synonym for just "activities." Doesn't get at the "key" part. Nice try though. – Faust Oct 10 '11 at 15:04
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Perhaps you should clarify in the question whether you need a short word or phrase to fit into a constrained space as a column label, vs. a perhaps longer word or phrase for use as a window or tab label. In following I assume you've room for several words, and present some suggested (or not :) phrases without further comment.

  • Top Jobs Underway
  • Top Jobs In Progress
  • Work In Progress
  • Main Works
  • Main Means to Ends
  • Means to Goals
  • Now Engaged In
  • Now Doing
  • Now Advancing
  • Current Works
  • Work Highlights
  • Key Paths to Goals
  • Goal Achievement Methods
  • Aweigh
  • Golden Goals

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