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I'm looking for a word like "no-brainer" (but that word seems too clunky to me).

I'll use it in a situation like this:

The normal price for this product is $5k, but since we really want you to have this, we made it a no-brainer. One single payment of $1k.

"Cinch" and "cakewalk" don't quite feel right either.

The closest other term I could think of was "slam dunk", but that feels a little bit clunky and informal too.

What is a professional-sounding word or short phrase I could use to indicate that this decision is so easy to make because the details favor the buyer?

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  • Are you looking for something professional-sounding?
    – Spencer
    May 8, 2018 at 17:02
  • @Spencer I'd prefer it, yes.
    – Ryan
    May 8, 2018 at 17:11
  • how about plain 'easy'?
    – lbf
    May 8, 2018 at 18:24
  • "...but since we really want you to have this, we've made it more advantageous, and will charge only $1,000".
    – WS2
    May 8, 2018 at 21:41

2 Answers 2

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"...but since we really want you to have this, we made it irresistible."

(Too strong, weighty, or fascinating to be resisted (OED))

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The normal price for this product is $5k, but since we really want you to have this, we made it an easy decision . One single payment of $1k.

Easy decision synonyms. Top synonym for easy decision (other word for easy decision) is no-brainer.power-thesaurus

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