Example sentence:

"Not much/many traffic passes this way."

  • If it were many, it would modify traffics, not traffic. If you want a singular traffic, you have to have a singular much. – John Lawler Apr 18 '18 at 2:36

Traffic, like most things English speakers think of as an aggregate whole (equipment, weather), is an uncountable noun. It is a singular uncountable (yes you can have plural uncountable nouns). "... much traffic" is the correct form.

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