I am writing a cover letter for an application to an economic think tank that focuses on "how family and individual well-being is shaped by economic, social, and demographic trends." I want to describe my experience doing similar research using an umbrella term that encompasses "economic, social, and demographic trends."

  • socio-economic comes to mind. demographic, separate.
    – Lambie
    Apr 12, 2018 at 23:32
  • 1
    One might surmise that if such a word existed the think tank would have used themselves.
    – Jim
    May 13, 2018 at 1:27
  • Are 'social-economic trends' considered to be a type of demographic trend in your field?
    – Lawrence
    Jun 12, 2018 at 6:16
  • 1
    i think that demographics are subsumed by socio-economic
    – faustus
    Dec 9, 2018 at 21:46
  • socioeconomic trends will cover demographic trends.
    – ab2
    Dec 10, 2018 at 0:12

2 Answers 2


For an umbrella term that encompasses "economic, social, and demographic" trends, consider societal:

societal, adj., formal: relating to society or to the way that society is organized

So you would highlight your experience doing research into societal trends.

Here are articles that use societal in precisely that sense:

  • social and society are very different...
    – Lambie
    Apr 12, 2018 at 23:33
  • @Lambie see my expanded answer; societal is commonly used in this context.
    – Gnawme
    Apr 13, 2018 at 18:03
  • I am not convinced that societal encompasses demographics.
    – Lambie
    Apr 13, 2018 at 18:20

At the heart (of society) idiomatic

In the 1950's, blue jeans were at the heart of American society. Stores such as Sears were packed full of customers trying them on; anybody who was anybody wore them out to any social occasion short of a wedding; and there was no age, gender, or race who felt blue jeans were above or beneath them.

This is different from "get to the heart of" which defines as: Find or determine the most important or essential facts or meaning. For example, It's important to get to the heart of the matter before we make any decisions. The noun heart has been used in the sense of "a vital part" since the early 1500s. [Dictionary.com]

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