For Netflix, securing the Obama programming is a part of the company’s broader search for original content, as the streaming service competes for viewers with HBO, Apple, Amazon and the traditional broadcast networks. Netflix has said it could spend as much as $8 billion on content this year. It has been paying top dollar for original programs like its hit Stranger Things and the documentary Icarus, which won the Oscar this year for best documentary feature. It would also be another coup for a company that began by distributing DVDs and is now doing deals with some of the most powerful names in entertainment. Obama in Talks to Provide Shows for Netflix
Hi, I read this article, and I would like to know why the writer uses "a" company instead of "the" company. I think since the writer already mentioned Netflix, it seems like "the" company is okay.
(+) I know this rule:
We often use a when we mention something for the first time, and then change to the when it is clear which thing we are talking about. We also use the when it is obvious which thing we are talking about or when there is only one of something. A, an, and the: how to use articles in English