I'm editing copy for a nine-part educational series about a non-profit organization that I will call Foo Society here. They do admirable work and I'm happy to help more people learn about them. However, I'm a little conflicted about the way they have asked us to represent their name. On their own website, they use all caps, and they've asked us to do the same. They do this not only in headlines and in their logo, but even in ordinary sentences. For example:
FOO SOCIETY was recently commended by a United States Senator.
Obviously, it's their name and they can choose to write it as they like in their own materials. And I certainly understand that in logo treatments, it is common to use different capitalization for stylistic purposes.
However, when a third party is referring to the organization, is it acceptable to use all caps if the name is not actually an acronym?