I don't understand the following sentence.

"It speaks to the mindset that a lot of these channels have"

I'm really lost right now, i've tried googling it to no avail, if anyone could help out i would really appreciate it.

  • 1
    What are the channels? Radio/TV? – KarlG Feb 14 '18 at 18:48
  • YouTube Channels. – Vasu Feb 14 '18 at 18:49

It means it addresses the way people are already thinking. Fits in with their style. So, hopefully it should be easy for the audience to relate to, understand, and appreciate it. 😊

Their 'mindset' is their cultural, social, environmental, community way of currently perceiving things.

For example,

  • 'in Victorian times, the mindset of teachers and educationalists was draconian and cruel towards children.'

  • 'The current mindset in the medical industry favours non-invasive treatment'

'Speaks to' is an Americanism that I have mostly heard in business, and it means 'responds to'.

To give an example of the whole thing:

  • 'our newly invented stick-on prosthetic ears speak to the mindset of today's doctors, who favour non-invasive treatments.'

  • 'rap music speaks to the mindset of today's youth... and so we are going to use it in our advertising campaign'

  • ‘TV shows about animals and pets speak to the mindset of the mostly young and very old viewers of these channels - so we aim to air our ’cats and dogs’ show there.’

  • So it's kind of like saying, what one is thinking, their mindset. Right? – Vasu Feb 14 '18 at 18:41
  • 1
    Yes, it's like the landcape of what people are thinking, often, a group of people. I updated the question a bit. 😊 – Jelila Feb 14 '18 at 19:01
  • 1
    Awesommmeee! That makes me happy! 😀 – Jelila Feb 14 '18 at 19:12
  • 1
    For me, "speaks to" has more the connotation of "highlights" or "exemplifies". – user888379 Feb 14 '18 at 21:21

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