Subbu had a separate identity as a poet and though he was certainly capable of more complex and higher forms, he deliberately chose to address his poetry to the masses. His success in films overshadowed and dwarfed his literary achievements—or so his critics felt. He composed several truly original 'story poems' in folk refrain and diction and also wrote a sprawling novel Thillana Mohanambal with dozens of very deftly etched characters. [—My Years with the Boss at Gemini Studios by Acōkamittiran (©2002)]
What I want to know about the context above regards two things about the first sentence:
First, what does "address poetry to the masses" mean in this sentence? i.e as a writer in what way is Subbu addressing his poetry to the masses?
Also, I don't understand what connection is there between Subbu having the capability of complex writing and him addressing his poems to the masses?