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Can someone address the grey area her: If you're addressing a company name via email, for the first time, and have no idea who the recipient is, you are using a "name" but there is nothing informal to suggest the salutation, "sincerely". At the same time you want to show a little know-how. Please clarify? My instincts go against the general guidance given previously, in this example.

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    As a request for writing advice (the niceties of correspondence), this belongs on another site, but I'm not sure which.
    – Edwin Ashworth
    Jan 26, 2018 at 9:06

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Is there any reason you cannot use formal language in your correspondence?
If not you may address it to a company name, begin the letter with "Dear Sir/Madam", and end it with "Yours sincerely".

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  • Formal language to a body corporate would be "Dear Sirs", not "Dear Sir/Madam".
    – Chenmunka
    Jan 26, 2018 at 11:13
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You may end such a letter with "Yours sincerely" or "Best regards".

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    "Best regards" is highly informal and would not convey the impression the OP wishes to give.
    – Chenmunka
    Jan 26, 2018 at 11:15

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