This is in very common use on the internet. I just read this:
"[The] hotel employee walks in, I say "uh, puppy" and she just NOPEd the [heck] out of the room."
This is often done by adding 'd to the word.
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I think the term you are looking for is "verbification":
Verbification, or verbing, is the creation of a verb from a noun, adjective or other word. Verbification is a type of functional shift. It is also a form of derivation, and may involve any of the various derivational processes.
This is a process of conversion of a word to include more word-classes for the lexicon.
This applies to any non-verb, even "proper nouns":
Proper nouns can also be verbed in the English language. "Google" is the name of a popular internet search engine. To google something now means to look it up on the internet, as in "He didn't know the answer, so he googled it."
That's a favourite, "google" is.
Verbification, or verbing. See Wikipedia's entry on linguistic conversion.
Actually, I believe the word you are looking for is anthimeria. From
In rhetoric, anthimeria, traditionally and more properly called antimeria (from the Greek: ἀντί, antí, “against, opposite” and μέρος, méros, “part”), is the use of a word as if it were a member of a different word class (part of speech); typically, the use of a noun as if it were a verb.