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I'm stuck on which is the correct grammar to use in my ad copy. The first sentence is "99% of patients have to wait." which is followed by (one of the following):

  • "Be the 1% that do not."
  • "Be the 1% that does not."
  • "Be the 1% who does not."
  • "Be the 1% who do not."
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    All of those feel like they need an indicator of belonging rather than being the definition. For example, "Be part of the 1% that does not," or "Be in the 1% that does not." I think that also makes using the singular/plural clearer.
    – Matthew Frederick
    Commented Jan 10, 2018 at 22:48
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    'Be one of the 1% who do not.' You are encouraging singular individuals to belong to a group.
    – Nigel J
    Commented Jan 10, 2018 at 23:40
  • My opinion is that "But you're special, because you're rich" has more zest.
    – Clay Bridges
    Commented Jan 11, 2018 at 14:37
  • 1% don't. be it.
    – dandavis
    Commented Jan 12, 2018 at 4:20

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