"The ask is that you provide me with..."
I started hearing "ask" being used as a noun a few years ago. Is this a recent trend? Is it an East Coast thing, unique to North America, or just unique to the in-house vocabulary of telecommunications companies?
Living in Europe, I have never encountered the usage myself, and neither Merriam-Webster nor Wiktionary even mention the mere possibility of "ask" being used as a noun.
That being said, Raymond Chen, a senior Microsoft programmer (Redmond, WA), blogged about the noun ask on January 7th, 2004, saying that it had gained momentum in the year before:
Ask (as a noun)
This has taken over Microsoft-speak in the past year or so and it drives me batty. "What are our key asks here?", you might hear in a meeting. Language tip: The thing you are asking for is called a "request". Plus, of course, the thing that is an "ask" is usually more of a "demand" or "requirement". But those are such unfriendly words, aren't they? Why not use a warm, fuzzy word like "ask" to take the edge off?
Answer: Because it's not a word.
I have yet to find any dictionary which sanctions this usage. Indeed, the only definition for "ask" as a noun is A water newt [Scot. & North of Eng.], and that was from 1913!
Answer 2: Because it's passive-aggressive.
These "asks" are really "demands". So don't guilt-trip me with "Oh, you didn't meet our ask. We had to cut half our features. But that's okay. We'll just suffer quietly, you go do your thing, don't mind us."
If we stop right here, whether you subscribe to Mr. Chen's prescriptive approach or prefer to just let languages evolve, your suspicions seem to be confirmed to some extent (rather recent trend, technology company, though not exactly East Coast).
However, digging deeper, here is a Language Log post from August 7th, 2004 (the plot thickens). And finally, the excellent follow-up from July 10th, 2008 (the plot takes an unexpected U-turn):
I opined that the noun ask was likely to be venerable, probably going back to Old English. And so it is and does, but the full story is more interesting than a simple survival of a lexical item from a millennium ago.
[...] A natural innovation in Old English would have been to create a noun directly from the verb ask (or its pre-OE forebear); that would have been a useful thing to have, and so it happened. Yes, a nouning of a verb. [...] The crucial point here is that the noun request wasn't around then. According to the OED, it appeared in Middle English, in the 14th century (when borrowings from Old French began swarming into the language), and, about 200 years later, we got the verb request (a verbing, either in English or in Old French, it's hard to tell). So a noun ask was a good thing to have while we were waiting for the French-based request to arrive.
The OED has three early cites, between roughly 1000 and 1230, and then a huge gap until these two cites:
1781 T. TWINING Let. 8 Dec. in Recreat. & Stud. (1882) 108, I am not so unreasonable as to desire you to..answer all my asks.
1886 ‘CAVENDISH’ Whist 127 When your three comes down in the next round, it is not an ask for trumps.
That post is chock-full of such revelations, which boil down to:
[The] noun ask seems to have been innovated on a number of different occasions.
Of which the current technology-company speak is just one. Highly recommended reading.
It's also used fairly commonly in sports situations, especially cricket commentary.
For example: "England need 200 more to win — that's a big ask".
The NOAD reports that ask is also a noun:
noun [in singular]
1. a request, especially for a donation: an ask for more funding.
2. the price at which an item, especially a financial security, is offered for sale: [as adjective] ask prices for bonds.
I have only noticed this usage of "ask" recently, perhaps in only the last few years. I have noticed it mostly in a political and business context, which appears to have started spreading to other broadcast domains, like sports. I have no idea where nor why it has started (or restarted, as some suggest).
On the one hand, it sounds horrible to most of our ears, since we have become so accustomed to hearing "request" as the noun. In spite of this, I can see two benefits to "ask" as a noun:
By using the same word for verb and noun, more non-native English speakers will understand us, which one might debate as a benefit, but which I believe benefits the world as a whole
It rejects a French/Latinate form in favor of an Anglo-Saxon one, which one might also debate as a benefit, but which the linguistic purists would love.
The first time I heard it, I felt a tinge of Orwellian "Politics and the English Language" effect, but upon reflection, I don't think using "ask" as both verb and noun qualifies as a dumbing-down of the language, but rather as a useful simplification of it. Remember that "access" used not to be commonly used as a verb (one would "gain access to" something), and yet it sounds perfectly commonplace to us now.
Seems to be the standard wording regarding asking for money in as in fundraising or investment.
Some of more prominent examples of use:
I hear this every morning on our weekly team sales call and I refuse to succumb to improper use of the word. "The big ask", "my ask", my manager even had the audacity of positioning a team discussion called "your big ask" - I didn't know whether to take exception to him suggesting I needed to go on a diet or send him back to grammar school.
In the order book for any given security on the stock market, what you might call the current highest "offered price" is called the bid, and the current lowest offered sell price is called the ask. Sort of a slightly more precise version of the idea of the "going rate".
Also ask can mean the price on any given sell order. Bid can mean the price on any given buy order.
Irrelevant but the difference between the two is called the spread.
First, expressions like yours for the asking and even asking price are perfectly correct; ask is used in both as a verb. Second, the use of ask as a noun seems to have originated in the financial markets and spread through popular media to the masses. As with many such short verb-nouns there could be a Chinese influence in play. In that language, qǐngqiú (请求) may be used as a noun or a verb, not unlike the English word request. The various verbs for ask readily form compounds with nouns. I see this usage as more of a lazy speaker's way of communicating than a real innovation.
