A software product that I'm developing for a company has two sections, 'Registration' and 'Survey'.

Registration -- Similar to those postcards you (used to) find when you purchase a product:

  • Name, Address, Email, Where product was purchased, etc.

Survey -- Most closely resembles Net Promoter Score:

  • Recommendation (of product) score (scale from 0 to 10), Reason for recommendation score, Optional Contact Info (Name, Phone #, Email, etc.)

At times in internal documentation (meaning, their customers will not see this), I need to refer to both types of data and I would like to avoid having to use the specific phrase "survey and registration data" repeatedly.

In the "survey and registration data" sections, ...
We send the survey and registration data to ...

I would like to be able to do something like:
The "survey and registration data" sections (hereby referred to as < insert word/phrase here > sections)...

Is there a word or phrase that might summarize or generalize both types of data?

Searching the internet, there were three possibilities that I considered (including synonyms), but none seemed to describe either or both.

  • Market Research
    This is probably the closest that I could find, but not sure it accurately describes the 'Registration' section.
  • Demographic
    Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status (from businessdictionary.com)
  • Census
    A census is a collection of the demographic factors associated with every member of a population. (from same link as above)
  • 1
    What about just Customer Data sections
    – Jim
    Dec 26, 2017 at 18:36
  • @Jim That could be a contender; however we do use/collect/interact with other data that we refer to as customer data, so it would be ambiguous. I decided to go with Market Research data.
    – Gregg L
    Dec 27, 2017 at 17:40

1 Answer 1


I ultimately decided to group the two types under the term 'Market Research data'

  • You should accept this as the answer to your question.
    – Davo
    Dec 29, 2017 at 20:49

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