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A software product that I'm developing for a company has two sections, 'Registration' and 'Survey'.

Registration -- Similar to those postcards you (used to) find when you purchase a product:

  • Name, Address, Email, Where product was purchased, etc.

Survey -- Most closely resembles Net Promoter Score:

  • Recommendation (of product) score (scale from 0 to 10), Reason for recommendation score, Optional Contact Info (Name, Phone #, Email, etc.)

At times in internal documentation (meaning, their customers will not see this), I need to refer to both types of data and I would like to avoid having to use the specific phrase "survey and registration data" repeatedly.

Examples:
In the "survey and registration data" sections, ...
We send the survey and registration data to ...

I would like to be able to do something like:
The "survey and registration data" sections (hereby referred to as < insert word/phrase here > sections)...

Question:
Is there a word or phrase that might summarize or generalize both types of data?

Searching the internet, there were three possibilities that I considered (including synonyms), but none seemed to describe either or both.

  • Market Research
    This is probably the closest that I could find, but not sure it accurately describes the 'Registration' section.
  • Demographic
    Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status (from businessdictionary.com)
  • Census
    A census is a collection of the demographic factors associated with every member of a population. (from same link as above)
  • 1
    What about just Customer Data sections – Jim Dec 26 '17 at 18:36
  • @Jim That could be a contender; however we do use/collect/interact with other data that we refer to as customer data, so it would be ambiguous. I decided to go with Market Research data. – Gregg L Dec 27 '17 at 17:40
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I ultimately decided to group the two types under the term 'Market Research data'

  • You should accept this as the answer to your question. – Davo Dec 29 '17 at 20:49

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