There are many brand names that are misspellings of real English words. Instead of calling them misspellings I would like a more positive term for this type of name.


1 Answer 1


Wikipedia calls it sensational spelling:

Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effect.

Sensational spellings are common in advertising and product placement. In particular, brand names such as Cadbury's "Creme Egg" (standard English spelling: cream), Weetabix (wheat), Blu-ray (blue), Kellogg's "Froot Loops" (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.

  • Yeah, but some of these are because you cannot legally describe something as "cream" when it has none, or "fruit" when it only tastes of it. Dec 4, 2017 at 23:12
  • @WeatherVane I think it's still a good answer, though. Dec 4, 2017 at 23:47

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