There are many brand names that are misspellings of real English words. Instead of calling them misspellings I would like a more positive term for this type of name.
asked Dec 4, 2017 at 23:05
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Creative spellings?– James McLeodDec 4, 2017 at 23:08
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Homophonic spellings– LambieDec 4, 2017 at 23:10
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Already answered at Is there a word for people who deliberately disregard standard spelling?. Max Williams gives 'sensational spelling' there.– Edwin AshworthDec 4, 2017 at 23:13
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Maybe you could add some examples– Azor Ahai -him-Dec 4, 2017 at 23:48
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1 Answer
Wikipedia calls it sensational spelling:
Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effect.
Sensational spellings are common in advertising and product placement. In particular, brand names such as Cadbury's "Creme Egg" (standard English spelling: cream), Weetabix (wheat), Blu-ray (blue), Kellogg's "Froot Loops" (fruit) or Hasbro's Playskool (school) may use unexpected spellings to draw attention to or trademark an otherwise common word.
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Yeah, but some of these are because you cannot legally describe something as "cream" when it has none, or "fruit" when it only tastes of it. Dec 4, 2017 at 23:12
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