The Wall Street Journal usually has a quirky article on the bottom of the front page, on anything from paper clips to tugboat racing to borscht manufacturers. Their name for it is an A-hed. Is there a generic term for this? (I've seen a similar concept in other papers, on a less regular basis)
WSJ claims to have invented both the term and the technique, but you could call it a "general interest column". Or perhaps the "writers column" or "editors column". Some people simply describe it as a "middle column", but I don't know if that term describes the page formatting or the content of the A-hed.
Also, it's worth noting that "hed" is shorthand for headline.
The term would be a Feature.
Generically it could also be called a Column