3

When should a company be called an agency? Typically advertising and recruitment companies call themselves agencies, is there a reason other than tradition for this?

3

An agency is a company that acts on behalf of another company — as an agent. For example, an advertising agency has clients for whom it sells advertising. McDonald's sells fast food to the public, so it is merely a company. It has an advertising agency, however, to create its commercials.

Similarly, a recruitment agency provides a service for employers, and so on.

  • +1, that's right! Like the travel agencies that work for the travelling companies, right? – Alenanno Sep 15 '11 at 16:47
6

The distinction is that agencies act for others, while not all companies do so. Check out this definition for agency: A business or service authorized to act for others.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.