I'm looking for a word or phrase that describes several properties:

  • Very beneficial
  • Enjoyable (to do / to experience)
  • Pleasing (to view)

Related is panacea. However, this is cure-all, which is good, but it doesn't imply enjoyable. Another related phrase is apple of my eye, which is what I cherish above all (according to Wikipedia).

The context is a personal reflection and description where I outline some aspects of design that I think are important. The usage would be:

Finally, typography is my ...

1 Answer 1


If you’re talking about it being personally pleasing and enjoyable, you might try the French loan-phrase raison d’être, literally “reason for being” and pronounced /ˌɹeɪzɒ̃ ˈdɛtɹə/ in English, a phrase which colloquially tends to have a connotation of describing the one thing that truly draws purpose for you.

  • It is indeed personally pleasing and enjoyable! Even though I think it should be for everyone (one can hope...), personal is indeed enough for now. Raison d'être is a very good suggestion, thank you! I feel like it might be a tad too dramatic in this context though. Commented Nov 22, 2017 at 20:07
  • @user3714447 informally you could say something is your "bag" or your "thing". Moving more formally, you could also consider it's your "passion".
    – moneyt
    Commented Nov 22, 2017 at 20:47

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