I'm translating a media kit, and the "Advertising rates" section specifies how much the client would have to pay to place his ads on the four pages that comprise the "outermost" part of the magazine and are part of the same sheet of paper.
The client may not place an ad on the "1st cover page": this page is the "face" of the magazine, the front page, and its design is up to the editorial board to come up with.
So the "Ad rates" price list goes a bit like this (in Russian):
2nd cover page: 100 000 rubles
3rd cover page: 90 000 rubles
4th cover page: 120 000 rubles
The 4th cover page is on the back of the magazine, so naturally it costs more to place ads there.
Am I right in calling them thus, "2nd cover page" etc., or are there some special publishing terms for this?
Maybe the term "cover" should be used only for the 1st page out of these four pages? Then I'm not sure how to call the remaining three. I've been googling for terminology, for page layout terms, but haven't found any mention of this yet.