This friend of mine did me a favor but he then talked about it as if I now owe him.
What is the verb for such an behavior?
Alan: Hey I did that but it was really hard. I usually don't do that for anyone. It took a long time of me.
Bill: Ow, yeah, now you are ________ . When you do someone a favor, it is not nice to ________ [about it].
I am looking for a verb to fill in the blanks above.
One might call it "bragging" but that is not the word I am looking for. This type of behavior, usually in the form of talking, makes the other party feel as if he or she owes something to the speaker. We do not like people doing it: if someone do us a favor, we like that they do not talk about it as a favor, making it like a big deal, and making us feel as if we owe them. I want a verb for that act.
I found this idiom which means what I want, though the source might not be that reliable:
To cast a favor in someone's teeth
When you cast a favor in someone's teeth you want to make that person feel that s/he is indebted to you.
But I am still looking.