SEO is one of the keys to unlock traffic for your ecommerce store.

Background: This is from a piece I am editing. I think the structure is wrong and the proper form should be:

SEO is one of the keys of unlocking traffic for your ecommerce store.

  • Why have you put UNLOCK in twice? Oct 16, 2017 at 13:27
  • I suggest, "SEO is one of the keys to unlocking traffic for your e-commerce store." I have no idea why SEO is a "key" or why traffic would be "locked." However, I assume this is an industry-specific comment, and that your intended reader would understand it. Also, it seems to beg the question, what are the other keys? Oct 16, 2017 at 13:45

1 Answer 1


Both phrasings sound awkward to me. It may be more clear to readers if it's written as

SEO is one of the key tactics used to unlock traffic to your ecommerce store.

I tried to preserve the original form of the sentence as much as possible, though I would revisit the usage of unlock in this example. In the case that this is not an industry standard term that I am not aware of, there are wordings which convey this idea better.

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