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In full context: "Every year my deal breakers get longer and my skirts get shorter"

It was on an advertisement posted at a female hair waxing salon, specifically for Brazilian waxes.

Urban dictionary has the typical meaning for "deal breaker," that is, "non-negotiable," but it wasn't well phrased if it was supposed to mean that. I would think it would have been more like, "my list of deal breakers." If referring to female anatomy, clothing or jewelry, nothing makes sense to be getting longer, with the possible exception of eyelashes, but there are no correlations in searches AFAICT.

My wife and I are totally at a loss. Any ideas?

UPDATE: I contacted the HQ for the company and they apparently didn't know either. "Thank you for contacting European Wax Center. We strive for our marketing to reflect our mission of revealing beautiful skin. Sometimes we’re a bit cheeky and playful, sometimes we’re a little more serious in our approach. Great catch hope to see you and your wife son!"

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    Could it be referring to pubic hair as deal breakers?
    – Jim
    Oct 2, 2017 at 16:12
  • "my list of deal breakers" as in "non-negotiables" is the meaning that immediately occurred to me. But whether that's deal breakers when it comes to jobs, boyfriends or something else I have no idea.
    – AndyT
    Oct 2, 2017 at 16:29
  • @Jim that's possible, right? but is that really a style these days-- as in every year like fins on cars got bigger, pubic hair gets longer?? LOL that may be a question for a different stack exchange. Oh man, that's a hilarious thought. Oct 2, 2017 at 16:38
  • @seizethecarp - No, it’s not the style. That’s why they’re deal-breakers and why you need to visit their salon. I assume they’re gong after new customers whose deal-breakers just keep getting longer with age.
    – Jim
    Oct 2, 2017 at 16:41
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    @seizethecarp - Well, I posted a comment rather than answer because I had nothing more than "you're probably right but I don't know". But you seem to have interpreted "my deal breakers" differently to me - I interpret it as "the list of non-negotiable things that I require", rather than "the list of things that I don't meet that someone else might require as non-negotiable". So I see it as "when I was 18, all I wanted in a boyfriend was good looks. These days I also require personality, a steady job, someone looking for the long term commitment" etc.
    – AndyT
    Oct 2, 2017 at 16:59

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It's shorthand for her "list of deal-breakers," specifically meaning deal-breakers in a romantic partner. For example, in 2015, the speaker may have been willing to date men who had poor grammar. But now it is 2016, and she is more worldly and self-assured; "skirts get shorter" is meant to imply this, while adding some catchy wordplay with longer vs. shorter.

I looked at the ad, and I don't think it's specifically referring to the product. It's just a confident, quippy thing to say that fits with their brand.

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    I would think that the list getting longer and the skirts getting shorter both mean it’s getting harder and harder to find a partner- needing to hike the skirt a bit more each year to keep generating interest.
    – Jim
    Oct 3, 2017 at 5:52

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