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I came across these adverts: EPO 2013 EPO 2014 on TV a few years back and was curious as to what type of accent the speaker has. I've been told by a linguistic professor who is English that it is a 'posh' English accent but definitely would not be considered RP (Received Pronunciation), which is the standard accent used by broadcasters on the radio and on television.

The reason I ask is that I'm am a native English speaker who's accent and pronunciation have been 'muddled' by having moved through 4 different countries during my childhood. I'd like to improve my accent for personal and professional reasons perhaps entering the film or voiceover industry. I have a slight English/Irish accent but the pronunciations make some words difficult to understand and hopefully emulating a voiceover artist would help.

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    Depends what the professor means by 'posh'! The speaker's accent is 'educated' but not 'upper-class', which is how I would understand 'posh'. – Kate Bunting Sep 22 '17 at 8:09
  • It seems to me that someone in the BrE world ought to be able to suggest a source for listening to the kind of English the OP is looking for. – Xanne Sep 22 '17 at 9:05
  • I wouldn't class that as either a 'posh' or particularly an 'educated' accent. It's a fairly generic, middle class, Southern English accent (with a prosody common to commercial radio presenters, advertising voiceovers, etc.), with no obvious 'local' markers (e.g,it's not detectably London, or West Midlands, or West Country) ... maybe somebody can give a more exact description? – ArchContrarian Sep 22 '17 at 9:26
  • ... on second listen, I might guess East English Midlands ... but somebody from that region can no doubt be much more precise? – ArchContrarian Sep 22 '17 at 9:33
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    The speaker on those videos does not have a 'posh' accent. The accent is that of an educated working class man from the north-west of the UK (his vowels suggest that he may originally be from somewhere in the Liverpool/Manchester/Lancashire area, as does the slightly emphatic 'g' pronunciation at the end of 'unsung'). – Kiloran_speaking Sep 22 '17 at 9:46
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I agree with Kiloran_speaking. That description is spot on.

It's not a posh accent.

And RP is by no means the standard for media broadcasts these days. These days, clear pronunciation (with or without a regional accent) is what counts.

Actually, having the right regional accent may increase your chances of getting a job in the media. Research into accent and prestige a few years back suggested that Irish and Scottish accents are high prestige, whereas Birmingham and Liverpool accents have least prestige. See: https://volcanocity.com/blog/10-best-and-worst-british-accents/

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