What the exact word when you excessively advertise something? A bit like a stereotype but not really. kind of like social pressure.
closed as off-topic by Chenmunka, NVZ, Davo, David, Andrew Leach♦ Sep 19 '17 at 13:13
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Are you thinking of 'hype'? Meaning excited talk or excessive attention to something new:
e.g. there is a lot of hype surrounding the iPhone X these days.
Cambridge dictionary defines it as:
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:
There's been a lot of hype around/surrounding his latest film.
I've been put off reading the book by all the hype.
To tout something is to repeatedly and insistently advertise something.
to advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something:
You might also consider making a hard sell, or if you think there may be some shenanigans whereby someone is promoting something as if they were a real customer, when in fact they stand to benefit from further sales, you might call that person a shill, or say that they shill for the product.
someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer