What the exact word when you excessively advertise something? A bit like a stereotype but not really. kind of like social pressure.

closed as off-topic by Chenmunka, NVZ, Davo, David, Andrew Leach Sep 19 '17 at 13:13

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  • This tag is for questions seeking a single word that fits a meaning. To ensure your question is not closed as off-topic, please be specific about the intended use of the word. YOU MUST INCLUDE A SAMPLE SENTENCE demonstrating how the word would be used. – AmE speaker Sep 19 '17 at 12:23

Are you thinking of 'hype'? Meaning excited talk or excessive attention to something new:

e.g. there is a lot of hype surrounding the iPhone X these days.

Cambridge dictionary defines it as:

a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest:

media hype

There's been a lot of hype around/surrounding his latest film.

I've been put off reading the book by all the hype.

  • It would be an even better answer if you could also include a dictionary link. – Mari-Lou A Sep 19 '17 at 13:09

To tout something is to repeatedly and insistently advertise something.

From Cambridge:

to advertise, talk about, or praise something or someone repeatedly, especially as a way of encouraging people to like, accept, or buy something:

You might also consider making a hard sell, or if you think there may be some shenanigans whereby someone is promoting something as if they were a real customer, when in fact they stand to benefit from further sales, you might call that person a shill, or say that they shill for the product.

From Cambridge:

someone who helps another person to persuade people to buy something, especially by pretending to be a satisfied customer

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