To cut a long story short, I'm in the process of setting up a marketing agency and am trying to come up with a concise way of summing up my target market. Essentially I am targeting companies whose services would normally be considered 'expensive' but whose clients often last a lifetime. Examples of companies that would match this criteria would be lawyers, financial advisors, dentists, plastic surgeons, high-end hair salons, bespoke clothing designers etc. -
I was initially considering the term 'professional services firms' but felt that this was too closely tied to the corporate members of the above list.
Any suggestions very much appreciated.