0

I'm working in a company that to date has been selling an educational product to schools. We're now aiming to branch out into selling to private consumers, who want to use the product for their family or some other small group of kids.

What's the best word to describe these non-school customers, that distinguishes them from school customers?

We thought of "consumers", but schools are also consumers. They're not "individuals", since there are multiple users in that group, and they're not necessarily "families" either; they could be a group of friends.

  • 1
    What's wrong with the word "private" you used in the question? – Andrew Leach Sep 6 '17 at 15:39
1

Business, Commercial, and Industry are often used to describe non-academic enterprises especially within schools. But if you talking about 'end-users' then personal or home users might be a better fit?

|improve this answer|||||
  • In the end we decided to go with "Family", but yours is closest so you get credit. Thanks! – Shaul Behr Sep 7 '17 at 9:37
1

I'm guessing your new market includes home-schoolers, afterschool programs (such as Kumon), and churches. In that case, perhaps non-institutional would work. Institutional would apply to schools (including private schools) and school districts; non-institutional would be everyone else. According to the Oxford Dictionaries:

institutional

ADJECTIVE

  1. Of, in, or like an institution or institutions.
    ‘institutional care’
    ‘an institutional investor’

Hope this helps!

|improve this answer|||||
  • I like it, but it's a little wordy. Is there a single word that means the same as "non-institutional"? – Shaul Behr Sep 7 '17 at 6:44
  • Yes, 'Private'... – JeffUK Sep 7 '17 at 8:07
0

You may use consumer or end user

consumer : A person who buys goods or services for their own use

end user : The person or organization that uses something rather than an organization that trades in it

please check Cambridge dictionary for consumer and end user

|improve this answer|||||

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.