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What is the word for popular brands becoming nouns in common lexicon? For example, Kleenex, Xerox, q-tips etc

marked as duplicate by Laurel, Davo, Skooba, Nigel J, Sven Yargs meaning Dec 15 '17 at 6:26

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    No references, and I'm not certain this isn't itself a neologism, but "genericization" is a word I've often seen used for this phenomenon. – Jeff Zeitlin Aug 21 '17 at 22:29
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These are instances of trademark genericization.

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, due to its popularity and/or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.

(Wikipedia)

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