I consulted the collocation dictionary and found the verbs "raise" and "improve" are commonly used with "standards." But I'm wondering if I can use the words "enhancing" or "increasing" in the following passage. Thanks for help.
As our survey shows, consumer power has great implications for companies, because it is changing the way people stop. Many firms already claim to be "customer-driven" or "customer-centered." Now their claims will be tested as never before. Taking advantage of shopper's ignorance will no longer be possible: people will know--and soon tell others, even those without the Internet--that prices in the next town are lower or that certain goods are inferior. The Internet is working wonders in ________ standards. Good and honest firms should benefit most.