etymology refers to the origin of a word, especially in an historical sense, but what about the process in which a word enters into language in the modern day?
By way of example, "google": (to) google, (has) googled, (he) googles and (is) googling are words used in today's language, whether officially accepted or not.
In relation to the origins of a word and how a word enters language as a process, what would that process be called?
A friend made a comment that an item of food was "instagrammable" and I cringed just thinking about it. Not that I accept that as a word (I don't), I was trying to reply that such a word was a real bastardisation of language (my opinion only and I accept it may not be thought to be so by others). It just got me to thinking about modern words (especially in relation to the internet and technology), and I wanted to comment about that process.