The sentence below is from an article in the Boston Globe, which talks about a senior-year student's experience as an intern working at the WEEI radio station (WEEI is the name of the station):
She blogged, called businesses to solicit merchandise for WEEI's Web site, produced ad displays, and sent newsletter e-mail blasts.
Help me understand the part of the sentence in bold. What exactly is she doing? For example, if Joe Smith is a business owner, what does she want him to do?