We can use "Digital marketing" or "Online Marketing" word to use instead of SEO + Social Meia Marketing + Google Adword + Facebook Ads etc.

Like that, Is there any single name we can use instead of Web Design, Web Development and Web Based Software Development?

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    The second strikes me as a perfectly fine hypernym for all three. That said, these terms are not very clearly defined in the first place. Arguably they are also three, or at least two and a half, fundamentally different things. Like looking for a hypernym for ballet dancer, costume designer, and conductor just because they all work in a theater. It's not that it's impossible, it's that it would have to be too broad to be of any use (like profession, craft, or thing).
    – RegDwigнt
    Commented Jun 6, 2017 at 12:33

3 Answers 3


Web Development = Web Design + Web Based Software Development

This is based on my personal experience in the field, not a dictionary definition.

Web Design puts the stress on design, i.e. the visual aspect of creating a website.

Web Based Software Development puts the stress on software, i.e. the underlying application that serves the website.

Web Development is a more generic term that contains both; since it does not stress the aesthetic or technical nature of the field. It entails the development of a website, which both contains the application that serves it (if applicable) and the design of the website that is served (if applicable).

  • I accepted the answer, But I was looking for a word which can give more priority for Web Based Software Development. But seems like there is no word for it. So I will use web development. Commented Jun 7, 2017 at 3:27
  • @DamithRuwan - Well, how about Web Software? The based and the development would be understood, I think. Commented Jun 7, 2017 at 6:00
  • @DamithRuwan: "Web Application" (or "Web App", which in my opinion suggests a small application) is becoming increasingly populer.
    – Flater
    Commented Jul 24, 2018 at 8:26

"Full Stack" developer is the phrase you're looking for. This is an umbrella term for someone who can develop APIs, middle-ware, web pages (including elements of design) and interact/modify the Database.

  • I believe they were looking for a noun describing the "product" of development, not the person developing the "product."
    – Tyler N
    Commented Jul 10, 2020 at 14:51

A single name "Digital Marketing" can be used for all the field like web design, web development etc.

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    Speaking as someone in web development, “digital marketing” doesn't describe our fields. It describes something our fields might be used to do, but only some kinds of work in our field has anything to do with marketing. Commented Jul 24, 2018 at 8:50
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    @doppelgreener Yes, it's a bit like referring to all printing as advertising.
    – BoldBen
    Commented Feb 28, 2019 at 9:26

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