I'm comparing visual query languages (visual computer languages used for querying databases). Criteria include conciseness (the fewness of words needed to express queries), expressive power (the richness of the queries that can be expressed), etc.

I'm looking for a name for a (hopefully one-word) criterion that describes the "aestheticness" (the "appealness") of a language (the quality of queries being visually appealing).

  • Do you want the name of the scale or points on the scale? appeal, beauty, aesthetics, expressibility
    – Mitch
    May 27 '17 at 18:12
  • I don't consider the criteria as scales because they are more qualitative than quantitative.
    – Lior Kogan
    May 27 '17 at 18:17
  • oh sure, words aren't always on a continuum but usually there's a name for two opposites together: light or heavy is weight. Sometimes the scale is the name of one end: hungry or full is hunger.
    – Mitch
    May 27 '17 at 18:24
  • "Aesthetics" is the word I currently use. I was hoping for some "-ness" word (the quality of being...)
    – Lior Kogan
    May 27 '17 at 18:28
  • Perhaps, attractiveness? May 27 '17 at 19:41

My first thought is attractiveness:



  1. The quality of being pleasing or appealing to the senses.
    ‘this scheme could enhance the attractiveness of the area’

    1.1 (in a person) the quality of being appealing or sexually alluring to look at.
    ‘my aunt did not marry until late in life in spite of her attractiveness’
    _‘simply smiling can increase your attractiveness to others’

    1.2 The possession of qualities or features that arouse interest.
    ‘the new agreements will enhance the city 's attractiveness to overseas investors’

You could just go with its appeal:



  1. mass noun The quality of being attractive or interesting.
    ‘the popular appeal of football’

Or you could speak of its allure:



[mass noun]

The quality of being powerfully and mysteriously attractive or fascinating.
‘people for whom gold holds no allure’


If you really want a one-word term for this, why not the Greek compound call(e)iconography, which is in my opinion the perfect word to describe the "aestheticness" (the "appealness") of a language (the quality of queries being visually appealing).

The Greek words I've used for this compound are:

  1. καλός.

  2. εἰκών.

  3. γράφω.

I know it's a very rare word, if not made up by me on the spot, but weren't all these learned words equally non-existent before someone brought them into lexical being?


"Elegant" is a word that I have seen refer to things like scientific theories and experiments, but also programming languages.

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