0

Would you hyphenate “high touch” when used this way:

Those customer interactions are high touch.

If used immediately before a noun, you would hyphenate, right? It would be "high-touch customer interactions." But do you hyphenate this term when it appears at the end of a sentence? I’ve seen both ways.

  • Since "high" is an adjective and not an adverb, I would hyphenate it, but merely to avoid ambiguity, which the phrase "high-touch" already has. Do you mean "haptic"? There are some general rules but also disagreement about the use of the hyphen for these cases. – Martin Krzywinski May 5 '17 at 22:56
  • Nice word, "haptic." I will remember that one! But, no, it's not appropriate in this case. A high-touch customer interaction is one that requires a salesperson to pay a great deal of attention to the customer, whereas, in a low touch interaction, the needs of the customer are minimal. – debbiesym May 5 '17 at 23:08
-1

No. It shouldn't be hyphenated that way and hyphenated or not, it shouldn't be used that way at all. Those customer interactions are high touch might be intelligible to those in the know and d’you think anyone outside sales would get it without help? I’ve been in and out of sales since the millennium and never once heard that expression…

Would you use those cars are high speed instead of capable of high speed(s) or even just … speedy/fast/rather quick?

Would you say those items are high cost instead of have rather high prices or even just … expensive/pricey/costly?

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.