The context is a daily stand up meeting on a software project where developers tell the managers their status. It is very easy for developers to bullshit, where they sound like they are busy, accomplishing something, doing something technical, or otherwise misdirecting. These are empty words and can easily be called out. What is a good business-ese word for this kind of bullshit?
You might say they are obfuscating, or it is to obfuscate. This might sound a bit like college-level word usage, but it's actually a cheeky word you're likely to hear in an office situation.
OED bears me out:
Verb. trans. To cast into darkness or shadow; to cloud, obscure.
- They were trying to obfuscate their lack of progress with technical jargon.
- Developers have mastered the arts of computer science and obfuscation.
You might try "Sales Puff"
Even if your workmates don't know the word it's meaning is pretty self evident and easy to remember.
"John, let's quit the sales puff and let us know either what your real estimate for completion is or let us know where you're getting hung up"
It is even a recognized legal term:
Puffing Law and Legal Definition uslegal.com
The term “puffing” refers to “extravagant claims made by sellers in order to attract buyers.”
It is the exaggeration of the good points of a product, a business, real property, and the prospects for future rise in value, profits and growth.
However, it cannot be the basis of a lawsuit for fraud or breach of contract, unless the exaggeration exceeds the reality.
If the puffery includes outright lies or has no basis in fact, a legal action for rescission of the contract or for fraud against the seller is possible. Puffing cannot be legally construed to be a guarantee.
another use of "puff" in this way:
puff piece is more related to journalism of exaggerated praise -- I think less useful in the situation you describe
Wikipedia has it's own article on "puffery"