-1

The word just escapes me, but it is frequently used politically to describe a narrative which relies on explaining a complex matter in terms of the people involved in the issue.

  • Sounds like humanized. >"The humanized brand will communicate the message, either directly or in a subtle way, that the bank understands its customers as humans, cares about what they are feeling and is committed to meeting their needs." thefreelibrary.com/Humanizing+bank+brands-a0374971457 – Yosef Baskin Apr 6 '17 at 19:08
  • Add a sample sentence please. It may help to find the word. – user66974 Apr 6 '17 at 19:24
  • 3
    @Josh I've just remembered - the expression I'm thinking of is ad hominem. My apologies for troubling you. Others should consider the question closed. Thanks. – WS2 Apr 6 '17 at 19:47
2

It's hard to know for sure without more context, but you may be thinking of ad hominem.

https://en.wikipedia.org/wiki/Ad_hominem

In politics (and logic/rhetoric more broadly), it refers to arguments that target a person or their character instead of targeting the merits of their argument.

It's considered a logical fallacy and is often used in political discourse.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.