In the sentence, "Battleship sank at the box office, earning just a third of its $200-million-plus budget, and the ripple effect was swift: Monopoly went directly past Go to development hell, and Universal shed its much-hyped Hasbro partnership, paying millions in penalties to not make movies" is there a name/term or phrase which can be given to the "Go to development hell" phrase?
The clue to understanding this phrase is that the sentence is about Monopoly, the film of the board game and the sentence alludes to parts of the game which have passed into common parlance.
A feature of the Board game are squares on the board which advance or retard the player's fortunes.
the GO square is where players begin their circuits of the board and is the point at which they are paid £/$200 each time they complete a circuit.
JAIL lies in the opposite corner of the board and players are sent there by landing on the GO TO JAIL square or by turning up the Community Chest or Chance GO TO JAIL card
Players must roll a double, deploy a 'Get out of Jail Free Card or pay a fine before they can take full part in the game again.
Therefore the phrase isn't really 'Go to development hell', 'Go' is what Monopoly went 'directly past' and 'Development Hell' is where it went.