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In the statement "Hollywood was looking more and more like a Toys 'R' Us outlet", is there a name/term given to the "more and more"?

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The words more and more in this phrase are an adverbial phrase. Being adverbial, they describe the verb, which is to say, they describe the way in which Hollywood was looking like a Toys 'R' Us outlet.

Oxford Dictionary gives the phrase more and more as synonymous with the adverb increasingly:

increasingly

adverb

To an increasing extent; more and more.

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  • I was about to post "increasingly" myself. +1.
    – alwayslearning
    Apr 5, 2017 at 13:49
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    Wouldn't it be an adverbial since "more and more" is more than one word?
    – A. Bell
    Apr 5, 2017 at 13:54
  • Yes, I agree "more and more" is better described as an adverbial phrase. Will edit.
    – remnant
    Apr 5, 2017 at 14:04

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