What does the word democrat mean in the following sentence?
Effective sales management is a great democrat for smaller firms.
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The phrase should be "Effective sales management is a great "democratIZER" for small firms. To "democratize" is to make things more "democratic."
Larger firms are more "aristocratic" insofar as they have economies of scale, better connections, deeper pockets, etc. But sales is the lifeblood of business. It is one area where a small firm has a chance to compete successfully with a large firm. That makes things more "democratic."