What does the word democrat mean in the following sentence?

Effective sales management is a great democrat for smaller firms.

  • 2
    Can we get more context? This sentence makes no sense to me. – Mr. Shiny and New 安宇 Oct 8 '10 at 15:11
  • @Mr. Shiny and New: here it is. – RegDwigнt Oct 8 '10 at 15:19
  • @RegDwight: Ok. Well, it still doesn't make sense to me. I can puzzle out a meaning but it feels like the author is using the word incorrectly. – Mr. Shiny and New 安宇 Oct 8 '10 at 15:30
  • I'm merely providing the context, not saying that it adds any sense. (^_^) – RegDwigнt Oct 8 '10 at 17:13

A great democrat would mean a great means to give you equal opportunities. In democracy everybody has the same chance, rights, weight, or vote.

Therefore, a great democrat would make sure that all have a leveled playing field.

  • 5
    Or it might mean the guy from marketing is smoking the good stuff now. – Kim Oct 8 '10 at 10:26
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    It means absolutely nothing to me, and I would suppose that it is a mistake, though I can't see what for. – Colin Fine Oct 8 '10 at 14:47
  • 5
    So, perhaps "equalizer" would be a one-word equivalent? "effective sales management is a great equalizer for smaller firms [attempting to compete with larger firms]." – In the Booley House Oct 8 '10 at 20:26
  • 1
    Thanks for the explanation. I can sort of see it, but to me it was opaque and still doesn't fit, because a "democrat" is a person who believes or practices something, whereas this refers to a tool by which the democrat may effect his aims. Unless this is an established usage in some field, I think the writer has committed the sin of mistifying the readers. But hey, what do I know? – Colin Fine Oct 12 '10 at 14:53
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    Apologies to all democrats (great and otherwise) for my last comment, but if someone is going to lob them up like that I cannot resist. – JeffSahol Jun 24 '11 at 20:47

The phrase should be "Effective sales management is a great "democratIZER" for small firms. To "democratize" is to make things more "democratic."

Larger firms are more "aristocratic" insofar as they have economies of scale, better connections, deeper pockets, etc. But sales is the lifeblood of business. It is one area where a small firm has a chance to compete successfully with a large firm. That makes things more "democratic."

  • 1
    Ack... why did you necro this question? I am not sure your answer is correct, either. – MrHen Jun 24 '11 at 20:49
  • @MrHen: "necro"? Does that mean 'kill'? – Mitch Jun 24 '11 at 21:02
  • @Mitch: "Necro" in an online context is short for "raising a topic from the dead." It means the same thing as bump. – MrHen Jun 24 '11 at 21:06
  • @Mr. Hen: Because I came across this question for the first time, and wasn't satisfied with the other answer. While the gist wasn't bad, sales management is not a "democrat," it's a "democratizer." – Tom Au Jun 24 '11 at 21:10
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    +1. As written, the sentence makes no sense. I'm about 80% certain that "democratizer" was what was intended. Possibly the author got bit by computer auto-correcting software. I notice mine doesn't know the word. – T.E.D. Jul 12 '11 at 17:51

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