When a person refers to two things/ideas that are plainly not the same and not equal and tries to make give them equal value, or honor (usually abstract ideas), they are "____________ing" the two ideas.
This is often done to avoid contention that the differences of the two ideas would cause. You might say they try and place equal value on two obviously unequal things/ideas.
The closest word that I can find is "equate," but it seems I have come across a much more accurate word to describe this idea.
Thanks for any help.