I guess it will be best explained with an example from the text I am reading.

Dumas was spelled as DumbAss as a means of satire.

What is this called?

  • Possible duplicate of Term for puns in graphics - "Can"cer be beaten – Mari-Lou A Mar 13 '17 at 20:59
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    The hypernym is sensational spelling: <<Sensational spelling is the deliberate spelling of a word in an incorrect or non-standard way for special effect.... During the 1960s, bands often included in their names misspelled words and/or homophones that played on double meanings of the names as spoken. Examples: The Beatles, an intentional misspelling of "beetles", the Byrds, and Led Zeppelin, in which "led" was deliberately misspelled to make clear it is pronounced lead (as in the metal) rather than the other pronunciation.>> [Wikipedia] – Edwin Ashworth Mar 13 '17 at 21:17
  • @EdwinAshworth Marketing gurus who come up with advertising lines like Beanz Meanz Heinz are not the doyens of primary-school teachers. – WS2 Mar 13 '17 at 23:26
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    @WS2 Yes, if some teachers got hold of those guys, they'd be toast. – Edwin Ashworth Mar 14 '17 at 8:06
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    @WS2 Have you ever heard of the British Milk Marketing Board poster campaign from the 1950s which read Drinka Pinta Milka Day? This was so successful that we still talk about our Daily Pintas 60 years later. – BoldBen Mar 14 '17 at 21:51

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