My sister wants to create her own fashion brand in Russia. This brand contains a simple English word, no names or last names at all. She asked me how she should express the idea of the whole outfit, set of clothing, I mean, fashion look created by this brand. Her friend having her own brand uses the phrase "total look by /brandname/". But her friend's brand name contains a name and a last name of a person, while my sister's one doesn't. I doubt if the expression "total look" is really correct in this case and I would like to ask how to express the idea of the whole outfit created by my sister's brand. Like, we have a photo of a model dressed in this outfit, and how should she say in this case?
ensemble, from The Free Dictionary:
Clothing & Fashion) a person's complete costume; outfit
the entire costume of an individual, esp. when all the parts are in harmony
If your sister is coordinating everything that the person is wearing from head to toe and everything in between (including jewelry and other accessories) she is creating ensembles. This doesn't mean that everything matches, but that everything goes well together.