I wouldn't think a competitive advantage was price. It's always been at the higher end of the market.

'high-end' is adjective meaning "of superior quality or sophistication and usually high in price (high–end cameras)"

However, in that sentence, it looks like noun. Is it okay in grammar?

and what is the meaning "at the higher end"


The hyphenated phrase high-end is an adjective. The phrase at the higher end is different -- for one thing, no hyphen. The prepositional phrase uses the noun end as its last word, and the sentence grammar is fine.

For the specific words:

  • adjective: Sony has always been a high-end brand.
  • Could you explain the meaning?
    – Choe
    Feb 5 '17 at 6:04
  • @TINGCHOE You already did, at least for "high-end". The phrase "at the higher end" has basically the same meaning, but this time "higher" is a stand-alone adjective, and "end" is a normal noun. The stuff has always been high quality and expensive.
    – RichF
    Feb 5 '17 at 6:08

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