While translating an article about innovative design tools, I came across the "Swiss heroes" phrase. I'm pretty much sure it isn't used literally and the author refers to some well-known object or circumstance. Please assist!
Here's the excerpt:
"This is a marvelous feat! We have a direct mapping between design in our heads and design on screen. Given the requisite technical skills, we can bargain with our computers to produce our wildest creative visions. Rather than speccing out an idea for a poster and waiting days or weeks for a printer—a person, not temperamental inkjet contraption—to realize it (like our Swiss heroes had to), we have a near-instant feedback loop."
UPD: Just had a thought it might relate to the fact that recently an old Swiss newspaper moved from the offset to digital printing. Might that be the case?