I have a question regarding a report I'm preparing for a company. Since I'm not affiliated with the company, I have to refer to them in the third person. In this case, do I need to use the company's name every time or can I just use the company?
For example, let's say the company is Apple. Should it be:
Apple is _______. Apple is also _______. Apple aims to _______.
Apple is _______. The company is also _______. The company aims to _______.