Is there a name for the concept of a person's perception in your mind changing based on new information? I'm thinking something like 'taint', but more specific to people and maybe less negative.
For example, I love the music of Chick Corea, but recently learned he is devoted to his belief in Scientology. Try as I might, I cannot even hear his name without thinking about Scientology. Regardless of my thoughts on the religion, my idea of him has changed permanently based on this new information. Does this transformation have a name?