Given that it's designed to separate people from their money, a commercial or advertisement almost always focuses on the positive aspects of a product or activity.

Is there an antonym for this? In other words, what would be the word for an informational message which points out the negative qualities or advises people not to use/do something?

  • Propaganda, maybe. – NVZ Jan 25 '17 at 20:04
  • In some context propoganda, yes, but what what if the situation is clear and in the notice there are only true scientific facts. Let's say a company tells you not to buy their phones anymore because they're faulty. You can't say it's that phone's commercial and it definitely isn't propoganda. – Aras Jan 25 '17 at 20:07
  • Try product recall in that case. – NVZ Jan 25 '17 at 20:09
  • Warnings perhaps? Many places have notices warning people not to do things, such as "Do not cross tracks" warnings by train tracks or "Danger! High voltage" warnings by electrical lines. – jacksmith Jan 25 '17 at 20:14
  • 3
    PSA = Public Service Announcement. – Dan Bron Jan 25 '17 at 20:17

I found a word admonition and a verb admonish. Which is almost an exact antonym I believe.

Noun definition: advice with a hint of scolding, a warning not to do something.

Verb definition: to caution, advise, or counsel against something.

So it can be a notice against a person or a product as well I believe.


Not an exact antonym, but consider recallM-W

(noun) 5. a public call by a manufacturer for the return of a product that may be defective or contaminated
"The factory has issued a recall of all cars with the defective brakes."

See also: recall notice, product recall


Use the word warning or alert to mean a notice of caution.

When you do something on your computer that the system sees as harmful or unwanted, you often see a warning such as "You are about to do ABC. Are you sure?" In old systems, for example, "Delete * . *" meant erasing all files. If you meant to do just that, you would continue. If not, you would be thankful the alert gave you a chance to cancel your mistake.

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